COGENT
MESSAGE
 
 
CHANTAL ZAKARI
2019

photo-book

8.75x11.25" 

84 pages

laser printed on linen paper

etched acrylic cover

coil bound

unlimited of 20 
each edition includes new colleges
$125

INTRODUCTION

Cogent Message is an encyclopedic photobook of recreated letterheads of non-profit higher-education institutions that have closed (or merged) starting with the most recent ones (2020) first. The book ends with schools that closed in 2013 as finding their logos through internet searches have now become impossible, a sign of their permanent disappearance.

 

Juxtaposed with the corporate logos within each spread, idyllic images retrieved from schools’ marketing campaigns emerge from the white background of the pages. The pairing on each spread is coincidental, the images found through a google search for "college faculty" and "college student" has been used in the book in the order they appeared in the google search. Interspersed with marketing imagery we also see part time faculty who barely make ends meet, students starting life in-debt and staff that find themselves unemployed after the closure of their institution.

 

The collection of photographs in the book paints a portrait of higher education today.

 
SAMPLE PAGES
 
EXHIBITIONS

2019

Kingston Gallery, Cogent Message: Chantal Zakari, Boston, MA

KINGSTON GALLERY

boston, MA   |   STRATEGIC PLANNING

 
REVIEWS & INTERVIEWS
TUFTS DAILY
Chantal Zakari's "Cogent Message" Deconstructs Institutional Failings

by Ruining Tang, March 14, 2019